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  • Willing To vs. Wanting To
    Have you ever heard someone say – sometimes for years – “I’ve always wanted to be a school teacher,” or “I want to have my own business some day”?

    This is a very different statement than the person who says, “I intend to have this new business up and running within one year.”

    If you ...
    Author: Susan Dunn, MA, Personal and Professional Development Coach


  • Writing To Overpower Your Competition
    by Karon Thackston © 2005
    http://www.learn-copywriting.com

    "We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn’t matter if you held a monopoly on your particular p ...
    Author: Karon Thackston


  • Yet More Care Hair Myths - The Truth And The Lies
    Those hair care myths just keep coming! In this third of 3 articles, we examine some of the most widely known myths - and dig out the truth…

    1. Hair should be washed every day

    FALSE: There is no correct schedule for washing hair. Every person should shampoo according to the specific ne ...
    Author: Michael Barrows


  • How to Write to Mars and Venus!
    There's Yin, and there's Yang. There's a man, and there's a woman.

    You can't live without one or another. And let's face it. We're not the same!

    So when you're writing your ads or sales letters, you should keep in mind that, "Men are from Mars and Women are from Venus". I know....I kno ...
    Author: Jaruda Boonsuwan



     

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