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  • Jargon: Handle with Care
    When I reviewed business Web sites for the Webby Awards earlier this year,
    one of the most common and annoying obstacles I ran across was jargon -
    insider language that got in the way of underst ...
    Author: Marcia Yudkin


  • How To Add Emotional Value To Your Offer!
    Your ad copy can trigger your prospects to become
    emotionally attached to your product. Emotion is a
    feeling or human reaction to an inner or outer event.
    People go from one emotion to the ne ...
    Author: Larry Dotson


  • 10 Tips For Writing An Unforgettable Ad!
    1. Publish a picture of yourself in your ad. This will
    show people that you're not hiding behind your web
    site and you're not afraid to backup your product.

    2. List how many famous or res ...
    Author: Larry Dotson


  • 10 Illuminating Ways To Charge-Up Your Orders!
    1. Use plenty of examples in your ad copy. This will
    allow your whole target audience to understand your
    pitch completely.

    2. Gain extra credibility by using terms your readers
    may not ...
    Author: Larry Dotson


  • Publishing E-zines Via RSS

    It's clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.

    While RSS might not be used by as many people as ...
    Author: Rok Hrastnik


  • 10 Killer Ways To Make Your Ad Sell!
    1. Use plenty of examples in your ad copy. This will
    allow your whole target audience to understand your
    pitch completely.

    2. Gain extra credibility by using terms your readers
    may not ...
    Author: Larry Dotson


  • Forging Win/win Publishing Partnerships

    How about promoting your book as the ideal fund-raising tool? There may be groups of youths, seniors, or church folks who would love to help you sell copies for a pe ...
    Author: Marilyn Ross


  • Internet Advertising - What Went Wrong?
    The decline in Internet advertising - though paralleled by a similar
    trend in print advertising - had more serious and irreversible
    implications. Most content dot.coms were based on ad-driven re ...
    Author: Sam Vaknin


  • 10 Ways To Sell Your Ad Space Like Crazy!
    1. Give your customers a discount when they spend
    over a certain dollar amount for ad space. You can
    also apply this tip to the amount of ads they buy.

    2. Offer your customers a free bonu ...
    Author: Larry Dotson


  • Your Self- publishing Style -- DISCover It

    Each of us has a comfortable, natural way of behaving and communicating with others and ourselves. Knowing your style helps you capitalize on your strengths and mini ...
    Author: Lillian D. Bjorseth


     

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